PPC stands for pay-per-click (or cost per click CPC) which is designed to draw internet traffic to your company’s website so you can turn each click into dollars as consumers are likely to buy your products or use your services if your web marketing strategy makes it easy for them to do so. The search engines (like Google, Bing or Yahoo) are designed with PPC and AdWords in mind, so knowing how to utilize these PPC advertising services and AdWords management services can make or break your business in an increasingly competitive web marketing universe.
HOW DO YOU KNOW IF YOU NEED IT?
*No one knows who you are, but everyone is in need of the products or service you provide.
*There are competing businesses in your area that offer the same services or products.
*You'd rather pay to have your business rank in Google searches NOW as a paid advertisement, rather than be ranked organically by Google.